It’s called Toward Zero Deaths, and it is intended to reduce roadway fatalities.
The initiative aims at changing driver behavior. Experts say driver behavior factors into nearly 90 percent of all crashes.
Gregg Brunner is the Associate Region Engineer for MDOT’s Bay region.
“And within Michigan there’s approximately 900 fatalities each year on our roadways. So what we’re doing is trying to go out and educate drivers, and move that 900 number within Michigan down to zero.”
Brunner says the strategy used will involve the four E’s, engineering, enforcement, education, and emergency response.
He says the campaign has been going on for a few years now, and has been implemented across several states.
Residents and representatives in the Clare Gladwin county are trying to find the right balance between religious freedom and personal safety after a series of Amish buggy collisions culminated in a death this past December.