October is traditionally consumed with pumpkins, costumes and candy, but lately, the month has also flowered with pink for breast cancer awareness month.
For the first time ever, Michigan is launching a “pink ribbon” license plate for drivers. It’s a partnership between the Michigan Secretary of State and Department of Community Health.
Angela Minicuci is a spokeswoman for the state health department, and she said money collected from the plates will go toward the department’s breast cancer screening services program.
“And what that does, is not only provides screenings, but also helps with follow up care, which includes cancer treatment,” she said. “Reaching women just to get them in for screening only a portion of what this program does.”
Minicuci says $25 will go toward the program when the plate is first purchased, and another $10 each time it’s renewed.
In addition to the pink ribbon on the left of the plate, there is a message at the bottom that reads, “Early Detection Saves Lives.”
The “pink ribbon” license plate is available now and will be throughout the year.