It provides a stable, reliable source of donor revenue for the station.
It cuts expenses by eliminating the need for acknowledgements, renewal letters, additional gift letters, and billings. The only mail you will receive from us is our monthly program guides (if you want them), your annual tax receipt in January, and an annual thank you letter to let you know that your membership is about to automatically renew.
It creates automated contribution processing, which is extremely cost effective.
It leaves more funds available for acquiring and broadcasting the programs you enjoy .
And it frees up fundraising staff to spend more time and effort on reaching new donors, thus growing our pool of supporters.