Bookstores see increase in book sales during winter


If curling up with a book next to the fireplace sounds ideal – you’re not alone.

Bookstores around central and northern Michigan say they see anywhere from a twenty to thirty percent increase in book sales in the winter.

Totem Bookstore in Flint said they see a 20-30 percent increase in sales from January to March.

Matt Norcross is with McLean and Eakin Booksellers in Petoskey.

“I do think people’s reading habits, I feel that in the winter time people are looking for more of an escape, mysteries and kind of those really engaging kind of novels.”

Norcross said the uptick right now is partly fueled by the cold weather and partly by the political atmosphere.

“It seems that since election, people are seeking good fiction. They are maybe perhaps a little tired of politics or news and they want a little escape.”

In the interest of transparency, McLean and Eakin Booksellers is an underwriter.