Judge tosses challenge to M22 logo trademark

M22 highway sign at an intersection in Leelanau County between Leland and Glen Arbor.

M22 highway sign at an intersection in Leelanau County between Leland and Glen Arbor.

A federal judge has thrown out the state’s challenge to a Traverse City business that trademarked a highway sign. The company brands t-shirts, water bottles, wine, and other merchandise with the M-22 logo.

Attorney General Bill Schuette said a company can’t do that because the sign belongs to the public. But a federal judge said the state couldn’t show how its interests are harmed by the trademark.

The case now goes back to the Ingham County Circuit Court. M-22 attorney John Di Gicomo says he expects a similar ruling.

“I think we have a good likelihood of success on that motion because of the opinion of the federal judge. I think the analysis is the same. So, we’re excited to get that done.”

A spokesperson for Schuette says the decision is being reviewed.