With product taglines like “Got Milk?”, the new blueberry marketing strategy may give us “Got Blueberries?”.
New flight destinations may be in store for Chippewa County International Airport following a recent marketing survey.
The two week study was conducted by a marketing research class from Lake Superior State University.
12 students were divided into subgroups and used patron demographics to look at things like the demand for additional flight destinations, satisfaction rates and parking. Continue reading